2010_Christ_in_Christmas_02
Near exit 118 on I-30 in Benton
This year the "Keep Christ in Christmas" billboards are located on the right side of I-30 westbound between exits 118 & 117 in Benton and on the northeast corner of Hwy 5 Stagecoach Road and Hwy 111 Alexander Road just west of I-30 exit 126 in Bryant.   A decision was made to go with Lamar Advertising in Little Rock, because the only location available with the Seiz Sign Company  in Hot Springs (last year's vendor) was on Hwy 270 west of the city.

As a bonus for a nonproft client, the Knights of Columbus was given a second billboard by Lamar without charge at a location of its own  choosing.

Also, Council 10208 invited Benton Council 1987 to participate financially in the project, since one billboard is located in its city, and it would help the Council's visibility within its own community. 

The billboard on I-30 will have an exposure to 35,000 vehicles daily, while the one on Hwy 5 will reach 13,000 each day.   The billboards are contracted to remain through the end of December.